Not a close shave: Schick Quattro’s PR firm asks journalists to tweet promos

File this under “Say, PR firm, does your client know you’re doing that?”

An email this afternoon from the Lippe Taylor PR firm:

Beer: It’s good for burns, too

Well, not really.

But a case report last year in Emergency Medicine Australasia describes how one man — presumably in Hong Kong, where most of the report’s authors are based — recovered as well as might be expected after a self-devised treatment:

We present the case of an unusual fluid resuscitation regime in a 65-year-old man with 40% burns. He fell into a garden fire, but believing the hospital to be closed, waited at home drinking six cans (2 L) of ‘San Miguel’ beer, with no other fluid intake, before attending the ED the next morning, 17 h after injury.

I’m going to pause here and ask the question that may be on others’ minds: What is a garden fire? Is it one of these?

Back to the case report, which notes: