Archive for March 2012
PR person calls to check if you got a press release? Here’s how to respond

Photo by doktorspinn via Flickr http://www.flickr.com/photos/doktorspinn/
Those of you who follow me on Twitter have probably seen at least one exasperated rant about PR folks who haven’t bothered to figure out what Reuters Health is interested in, and insist on calling to check whether I’ve received an emailed press release.
When I got a call like that earlier this week, I decided to crowdsource the response I’d give the next time it happened. Here are the results: Read the rest of this entry »